For 62% of marketers, a time crunch prevents them from creating enough content. Budget restrictions made it three times harder to hire talented individuals than it was to find them. Before employing a content writer, take into account the many available types. You’ll be better positioned to select the person you want to work with on your content initiatives.
In the battle over the budget, you won. As a result, you must now build a sturdy staff. You have a limited time and financial budget to realize your content goal. You have stories to share, a brand’s reputation to protect, sales goals to hit, and a rebrand to finish. And happily, you can find a competent writer to support these noble initiatives.
Content Writer Responsibilities
The content writers handle various duties because freelance writing has several specialties. Each contributor has a specific area of expertise, bringing information and experiences to the table. However, the many types of material each writer can handle have much in common.
After you understand the main categories of freelance writers available for hire, you can select the ideal team member.
Eight Different Types of Content Writing
There are many different types of content writing, including Technical or Creative Writing, copy or SEO writing, ghostwriting, and more:
Even if it was around before copywriting, online content is still crucial in the digital age. Copywriting tells a simple tale about products or brands and provides details about a good or service in a way that appeals to potential customers. Copywriters produce infographics, press releases for new products, and concise messaging for use on website landing pages, sales, and home pages to attract readers.
One of the most well-liked forms of content production is SEO writing or search engine optimization writing. As a crucial aspect of many digital marketing strategies, SEO content writers are in charge of creating material that uses specific keywords to help websites rank as highly as possible on search engine results pages. To captivate readers and help them search.
Engine algorithms, short sections with bolded headers, and subheadings are widely employed in SEO content.
Ghostwriting is the term for writing under a false identity. For digital marketing and content creation, a ghostwriter regularly writes pieces credited to another person or company. By doing this, a company or business owner may either save time or make up for a skills gap in their regular staff. Ghostwriters typically have a niche area of expertise, such as brand history or public relations.
Technical writing includes in-depth written explanations and directions on technical matters. Some examples of specialized materials are those relating to software, robots, finance, and engineering. While some technical writers concentrate on writing for an expert audience, others are exceptional at educating people about extremely complicated subjects, frequently in the form of manuals, product descriptions, or FAQs.
Email marketing is one form of content strategy for specific target groups. Email marketing seeks to deliver enjoyable, personalized, and somewhat urgent information. When it comes to the content marketing specialization of email marketing, attention-getting prowess is a must.
Social Media Promotion
Social media content has grown to be a significant market for content creators. Many businesses employ content writers regularly to maintain and write for their multiple social media accounts since they have substantial social media followings. Social media content creators create engaging social media posts to boost brand visibility.
An Industry Journalist
A brand journalist is a natural storyteller who is relentless in their search for relevant material. These writers are generally more extroverted by temperament and are inspired by the excitement of the subjects of their interviews. They will make follow-up phone calls and send cold outreach emails to finish the story.
Brand journalists make excellent brand ambassadors. They will positively represent your brand in both press releases and client testimonials. Since they know how easily a brand’s reputation may be damaged, they are used to fact-check facts and quotes before publishing.
A brand journalist flourishes when selling long-form content and human interest stories to external parties for media or magazine placements. They are also skilled at writing intriguing headlines that entice readers to click through and share.
A screenwriter is an essential part of multimedia ventures. Writers of scripts try to envision how words on a page could be delivered in the future in more sophisticated media like podcasts and videos. They adhere to the messaging strategy while providing narrative expertise.
For explainer videos, they combine quick-moving images with pithy one-liners about the features and benefits of the product. They conduct the required interviews for customer story videos and generate rich brand experiences. You’ll know you’ve made the right option when your selected scriptwriter immediately understands your content strategy’s big picture.
A Guide to Content Creation
If creating content is something you are interested in, you could take some steps to advance your career goal. Consider the following tactics to develop your writing abilities:
Read Effectively Performing Digital Content
Reading and analyzing high-quality content is the best way to improve your writing. When you conduct a subject search online, look through the top outcomes. Keep a record of the pages that catch your eye or have the most effective writing.
Establish a Job Portfolio
Practicing content production is a great way to get experience. Make a portfolio of your most excellent work to showcase your skills while applying for jobs as a content writer.
Check Your Grammar
If you have a strong foundation in English composition, you may be able to write more effectively and of higher quality.
Attend a Course
You may also improve your writing skills and produce more helpful content through training. Consider signing up for an online digital marketing or content development certification program. Some colleges specialize in specific content writing and have connections to potential employers.
Increase Your Skillset
Many content writers work as independent contractors for different clients. Your work opportunities will also increase with the many types of content writing you provide. It would be beneficial if you offered a more comprehensive selection of article writing services.