Virtual bookkeeping services are becoming more prevalent in the world of small-business accounting – so much so that bookkeepers traveling to meet with clients are becoming more of an exception than the rule.
Here are some resources to help you start a virtual bookkeeping company
Marketing is a key area to master if you are looking to start a virtual business. These 9 promotional tactics will ensure your business is seen and generate leads.
1. Create a mobile-optimized site
Optimizing your website for mobile users is a simple way to increase your virtual bookkeeping work.
When your page loads slowly, mobile users are more likely to go to a competitor’s site.
An optimized mobile website can help you be found on Google. Research also shows that 73% of mobile devices trigger additional actions. Clean websites are key to attracting the right customers.
2. Speak on podcasts
Small business owners aren’t able to assess whether you’re trustworthy. Podcasts are a great way to showcase your expertise. Listeners to podcasts are growing in the U.S. so now is a great time to get on board.
Find podcasting opportunities by visiting popular podcasts in your industry on iTunes. If you feel like you are a good fit, pitch your ideas to the host. These are some great podcasts for accounting:
- Accounting is a game
- I Love Bookkeeping
- Accounting Best Practices
- The Xero Gravity
- The Beancounter
- ACCA Podcast
- Podcasts by THRIVEal
- Cloud Stories
- College Info Geek
3. Free 60-minute consultations
Consultations can be a great way to establish rapport with potential customers and often lead to paying customers. The offer can be easily posted on your website or social media accounts. This is something you can do on your own, without the need for marketing assistance.
4. Ask for testimonials from clients who have been there before.
Promoting testimonials can help potential clients see how your services can benefit their business. Because they can see the positive results that you have produced for other companies, it helps you close deals faster.
Ask your clients or past employers to send an email asking them to review your work in freelance bookkeeping.
5. Place your ads on the right channels
Social media marketing is a great way for you to get exposure. It’s up to you to choose the right way.
Once you have a clear picture of your audience, you can begin to target the channels they use the most. Facebook is a good channel if you offer individual or family accounting. LinkedIn might be better if you work only with small-business owners.
You should make sure your social media profile is only focused on bookkeeping tips and information if you plan to market on Facebook. Fill out all sections of your social media profile. This will allow potential customers to find all the information they require.
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6. Register for freelancing websites to become a bookkeeper
Visit freelancer websites that assist businesses in finding accountants and bookkeepers before you spend any advertising. While most sites don’t charge to create a profile or get paid for booking gigs, some may.
These are some of the top websites to search for remote bookkeeping jobs:
- Upwork for all types of bookkeeping gigs
- Flexjobs for bookkeepers who need flexible hours
- Freelancer. Com for remote accounting and bookkeeping projects
- Peopleperhour for access to global clients
- Entertainment careers for entertainment bookkeepers
To start finding new bookkeeping jobs, simply:
- Register for each job site listed above.
- Complete your profile with pictures, experience, skills, and rates.
- Register to receive job alerts
7. Be published on industry blogs
Guest-posting is a great way to make your name known. It simply means that you create original content for websites within your industry.
Visit your industry blogs to find out if they have information on guest-posting. You can also type accounting + “guest post” or “contribute”, and Google will show you the available opportunities.
8. Create a loyalty program.
Clients who enjoy working with you are more likely to refer you. Referrals are an effective marketing tool to virtual bookkeepers or accounts. Referrals are more trusted than social posts or paid Facebook ads.
Start a loyalty program to get more referrals. You can offer a discount, gift card or charitable donation to your referrals when they become clients. Referring to clients is easy and quick. It can help you attract new clients.